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This site 855bama.com has the following in the homepage, "Free Help Enrolling In AFFORDABLE HEALTH INSURANCE." We noticed that the website also stated " Average customer gets over 3,000 in tax subsidies." It also stated " Or call 855-855-BAMA 855-855-2262 to talk to a representative. I had no idea how much the government was willing to contribute to my health insurance until I called 855-BAMA. I got a gold quality policy at bronze level prices! Matt, Troy, Mich. After we finished enrolling, my agent asked me how it feels to have health insurance. Im 38 years old, and Ive never been insured." The header had health as the highest ranking keyword. It was followed by insurance, policies, and affordable which isn't as ranked as highly as health. The next words the site used was care. act was also included but might not be understood by search parsers.